Can Any Good Come Out Of Florence?

Driving K to her floor show in Globe last night, I was reminded that Ernie keeps talking about this weird radio station in Florence that has no advertisements, no news, no nothing but non-stop music except for the twice hourly identification "KCDX, Florence."  Called him to find where it is: 103.1.  Just as he said.  Who pays for this?  What's in it for them?  From the mix, it's clearly people who grew up in the 60's.  Must investigate.